Why Palette?

So why is it PALETTE and not PALATE? Are we getting the spelling wrong? Is it not a food company?

The short answer is that there is no spelling mistake, and it is indeed a food company.

For the long answer, we start with the dictionary definition:

PALATE (noun): Touch your tongue to the top of your mouth. What you’re touching is your palate. Palate is often used when discussing taste in a broader sense, as in: chocolate cake is pleasing to the palate.

PALETTE (noun): A palette is a range of colors. It is also the board that artists use to hold and mix paint. Picture Picasso in his blue period: He is holding a palette on which you see a limited palette of blue tones.

We believe the cook looks at the materials in his kitchen, just as a painter views the colors on his palette. The cook “sees” the possibilities before he even begins to chop, mix, sauté and roast.

As the cook engages with his culinary palette, his anatomical palate anticipates taste via the physiological mechanism of anticipatory arousal (salivation and memory). This parallel between the artist and cook, the palette and the palate, is simply the gastronomy of the eye, as referred to it by Balzac.

Further more, we claim that only a visually balanced meal will be balanced nutritionally. When your white, yellow, orange, red, brown and green are pleasing to the eye, this is when the meal will be pleasing to the palate. The PALETTE pleasing the PALATE.